Univexa is a modern logistics and trade solutions platform designed to connect businesses with global markets.
This project focuses on creating a clean, user-friendly landing page that communicates Univexa’s core services, including import/export solutions, freight forwarding, and customs clearance.
Problem & Solution
Problem
Managing multiple routes, fare classes, and promotions while keeping prices and availability accurate was a technical challenge.
Designing a clean, easy-to-use interface without overwhelming users required careful planning.
Solution
To address these challenges, we focused on a streamlined and user-first design approach, integrating robust back-end systems for real-time updates and secure payment processing. The interface was simplified for quick navigation, and visual hierarchy was applied to guide users effortlessly through the booking process.
User Persona
Ethan Carter
Small Business Owner
United States
About the User
Ethan Carter is a small business owner who runs an online store that sells products to customers worldwide. As his business grows, he frequently ships products internationally and works with different logistics providers. He values efficiency, transparency, and tools that help him manage shipping operations smoothly.
Problem
Ethan struggles to track his international shipments across multiple logistics platforms. The lack of clear updates and centralized information makes it difficult for him to manage deliveries and ensure products arrive on time.
Goals
• Ship products internationally faster • Track all shipments in one platform
• Reduce time spent managing logistics operations
• Improve delivery reliability and customer experience
Pain Points
• Limited visibility on shipment status • Managing multiple logistics platforms • Delivery delays impact customer satisfaction
• Difficult to track shipments from different carriers