LIFM Project
Client
LIFM School
Service
Website Design
Year
2026
Project Overview
A modern AI learning platform designed to showcase machine learning courses with a clean layout, bold visuals, and a future-focused user experience.
Branding
Problem & Solution
Problem
Many AI learning platforms feel complex, cluttered, and difficult for beginners to navigate. Users often struggle to understand course value, pricing, and learning paths due to poor structure and overwhelming content.
Solution
This project solves that by using a clear layout, strong visual hierarchy, and simple content flow. Courses, programs, and pricing are presented in an intuitive way, making the platform easy to explore and focused on a smooth learning experience.
User Persona
Daniel Kim
Computer Science Student
San Francisco, USA
About the User
Daniel is a computer science student who is highly interested in artificial intelligence and machine learning. He wants to build practical AI skills to prepare for a future career in tech. Daniel spends a lot of time exploring online courses and learning resources, but he prefers platforms that are visually clear, structured, and easy to navigate.
Problem
Daniel struggles to find a learning platform that organizes machine learning courses in a simple and engaging way. Many existing platforms feel cluttered, overly technical, or difficult to navigate, which makes it harder for him to focus on learning and building his AI skills.
Goals
• Learn machine learning in a clear and structured way
• Discover high-quality AI courses quickly
• Track learning progress easily
• Build practical AI skills for future career opportunities
Pain Points
• Difficult to find well-organized AI learning resources
• Overwhelming course platforms
• Lack of engaging visuals and modern design
• No clear learning path for beginners
Typography & Colors
Heading
GRIFTER
AaBb123
Size
60 - 48 Px
Weight
Bold
Usage
Heading
Body
Poppins
AaBb123
Size
16 - 18 - 20 Px
Weight
Regular & Medium
Usage
Body
Royal Blue
#3A7DFF
Golden Yellow
#FFB400
Mind Green
#00D1A0
Medium Grey
#777777
Rich Black
#1A1A1A
Pure White
#FFFFFF
Gradient
#3A7DFF #00D1A0
Grid System
Landing Page
